Founder of “Yellow Journalism”(1863-1951)
William Randolph Hearst was one of the founders of “Yellow Journalism”. He inherited the San Francisco Examiner in 1887 from his father, George Hearst. Later after moving to New York, Hearst purchased the New York Journal. He encountered problems with another competing newspaper, New York World. This competition was the start of “Yellow Journalism”. Hearst battled for circulation with eye-popping titles and scandalous stories. He was even able to hire his competitors’ top editors who supposedly preferred Hearst way of handling the newspaper. Without the rivalry between Hearst and his competitor one might say the “Yellow Journalism” could not have existed.
yellow Journalism 